Client Name: mPortal, Inc.
Headquarters: McLean, Virginia.

Goals:

• To clearly position the company as a leading enabler of wireless content and applications among mobile network operators (MNOs), mobile virtual network operators (MVNOs), content providers and enterprises.
• To dramatically elevate the firm’s corporate reputation and industry exposure to accelerate business development efforts, and improve traction with customer targets.
• To identify and secure a wide range of executive thought leadership opportunities that emphatically differentiated the mPortal brand and mission from other wireless sector start-ups.
  

Strategy:
mPortal engaged Abelson Group to develop and implement a strategic North American media and analyst relations campaign, which included extensive executive thought leadership support and execution. As a growth-stage company, mPortal did not have a deep pipeline of corporate, solutions, and customer announcements. However, the company possessed a business model which touched all components of the mobile content and delivery value chain, and a significant media and analyst relations asset in its charismatic, engaging, highly-articulate, and forward-thinking founder and CEO, DP Venkatesh. Consequently, Abelson Group began securing high-profile speaking engagements for Venkatesh at industry trade shows and conferences, and proactively pitched business and trade media to include commentary from Venkatesh on a wide range of hot mobile content development and delivery topics. In addition, the agency closely monitored industry news, and when a major announcement took place, the agency pitched reporters covering those stories to include relevant remarks from Venkatesh, who always had a compelling opinion to offer.

Results:
During Abelson Group’s three-year relationship with mPortal, the agency secured very impressive results for the company, including:

• Multiple detailed executive Q&As in RCR Wireless News and Wireless Week.
  Feature broadcast coverage on NBC News.
• Countless mentions and comments in high-profile business and financial media outlets, including Associated Press, Christian Science Monitor, Dow Jones Newswires, New York Times, Red Herring, Reuters, Wall Street Journal, Washington Post, and USA Today, to name just a few.
• Extensive and consistent coverage and commentary in all wireless trade publications, including FierceMobileContent, FierceWireless, GoMo News, MoCo News, Phone+ Magazine, RCR Wireless News, Telephony Online, and Wireless Week.
• Regular briefings with, and constant inclusion in analyst reports authored by, top-tier firms, including ABI Research, Compete, Forrester Research, Frost & Sullivan, Informa, Gartner, IDC, JupiterKagan, Ovum, Pyramid Research, and Strategy Analytics.
• Numerous podcast interviews with prominent trade media outlets, including GoMo News, Telephony Online, and mSearchGroove.com, among others.
• Dozens of speaking engagements at industry trade shows and conferences, including CTIA, MECCA, World Handset Forum, and many others.